"I'm not worthy!""I'm not worthy!"

I couldn't have said it any better than itlooksgoodtome did.

AM i Collective's posters for the world cup rock.

If you haven't seen them yet, then best you do.

Straight from the horses mouth:

"While I’m not the biggest sports-fan, good design is something I’ll cheer about any day.

I am totally obsessed with the World Cup poster series done by ad agency Widen + Kennedy for ESPN.

W + K tapped a South African-based design collective for the project called AM I Collective which has a distinctive illustrative style. They created a series of 32 illustrated posters, one for each team in the series.

The illustrations are equal parts, heroic and tongue in cheek and with their bold colors and new style, they definitely grab your attention. Using stylized illustrations, they elevate the event to kind of a modern allegory.

I don’t think we’ve seen work like this, particularly not for sports advertising in a long time and I think it’s pretty exciting, don’t you?

Click here for a full gallery of the posters and here for a complete schedule of the games."

Nicely put.
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