An awesome ethos... i think

Hi everyone, i found this whilst stumbling one day and just love it so much.
It's written by uxus design and this is their ethos:

BRAND POETRY
Artistic solutions for commercial needs.

UXUS fuses art and design creating new brand experiences that are strategic and quantifiable.

We fuse rational design solutions with artistic sensibilities, striking a perfect balance between emotional connection and tangible results.

We like to think of our work as “brand poetry”, or an artistic solution for commercial needs. Artistic solutions target emotions; emotions connect people in a meaningful way. Emotive experiences attract more people to them, and engage them longer.

Design gives function, art gives meaning, poetry expresses the essence.


http://blog.uxusdesign.com/